Sandra Home

Top-performing sales, marketing and business development professional with more than 12 years of a wide intensive cross-functional experiences most related to projects management, strategic marketing combining high public relations, strategic alliances, communication, negotiation, leadership skills with a strong knowledge & background in Shopping Malls & Family Entertainment Centers industry, having passion needed to support business & being able to understand the wider picture and produce results.

Experience managing projects from concept to completion and possessing an excellent ability to motivate and lead multicultural teams in line with strategic vision.

I am enthusiastically submitting my resume to your company because I believe that a combination of my values, natural ability, personality and work experience, all make me an ideal candidate.


AREAS OF EXPERTISE

Project Management Branded Entertainment
Shopping Mall Management Real Estate Sales/ leasing
Family Entertainment Centers Brand Licensing
Brand’s Representation CRS Management
Strategic Alliances Industry Networking Planning, Market Research & Analysis Marketing & Advertising Excellent organizational skills Media Relations
Cross-functional and cross-Cultural leadership

PROFESSIONAL EXPERIENCE
iP2 Entertainment
Business Development Director LATAM Nov 2012- Present
Miami, FL

Responsible to identify and analyze new markets & potential growth opportunities for the company’s expansion plans in LATAM, developing relationships with potential partners, clients & investors to develop the “BFEC” Braded Family Entertainment Center’s concept in the selected countries, as well as the subsequent support and monitoring of its implementation. iP2 works with Hollywood Studio brands like Marvel, DreamWorks, Fox, Sony, Warner Bros., National Geographic, etc.

• Developing a sales plan for LATAM region
• Track and manage contacts and opportunities by country
• Creating and maintaining strong relation with major shopping mall developers, theme parks & FEC owners and operators, theme parks and attractions associations & Private Equity funds.
• Assess new business opportunities through researching and analyzing both internal and public information; collaborate with management on analysis of opportunities and make recommendations
• Communicate complex ideas and recommendations to senior leadership that highlights a clear decision framework based on analysis and experience
• Attending International Industry events
• Data Collection and Analysis of industry trends
• Reporting directly to the CEO
• Work with Feasibility consultants on RFPs, assisting during the process to meet datelines

Immersion Development Asia Ltd
Business Development Director August 2012 – Present
Miami, FL

Responsible for developing and managing strategic relations that will lead to new business, develop partnership and opportunities for the expansion of IDA’s partners & clients’ businesses in current and projected markets.

Immersion Development Asia Ltd. (“IDA”) is an active consulting company specialized in Brand representation & marketing (internet MMOG games and social media content) , Brand licensing, Premium Retail Outlet developments, Intellectual Property Licensing agreements, Themed Hollywood intellectual property exploitation that drive retail experiences and value via turn-key Family Entertainment Centers, flying theaters, 3D and

4D media based attraction experiences, branded hotels, resort concepts & retail dining experiences, etc., Fitness Industry expansion of leading International & American Fitness brands.

Arab Colombo Chamber of Commerce
Head of Business Development
United Arab Emirates, Colombia, USA
Mainly responsible to developed business opportunities and strategic alliances on an international scale between Colombian & Arab Companies to expand their businesses on different areas such as investment, importing, exporting, institutional/governmental, trading, construction, retail, educational, etc.

Marca Estrategica
Marketing & CRM Director
Los Angeles, USA – Bogota,Colombia
Marca Estratica is an Advertising & Marketing agency based in Bogota, Colombia. I was responsible for managing the CRM accounts, planning and delivering CRM strategies across for the company’s clients, encouraging customer retention and loyalty.

Overseeing direct communications with customers through the CRM
Developing testing strategies for all aspects of the CRM to ensure the most effective approach.
Development of Strategies for customer acquisition, re-engagement ad retention

GIO – Galadari Investment Office Dubai, UAE
Relationship Manager
Main point of contact between GIO and Key Partners, assisting the clients with all aspects of service and identifying opportunities to lengthen and deepen the client’s relationship.

RESPONSIBILITIES

➢ Networking with all groups that interact with the company and dedicated to exceeding client expectations, maintaining strong, fruitful working relationships with partners & clients
➢ Direct interaction with customers, e.g. face to face meetings, phone calls, e-mail, etc. to provide clients with updated information on the property pricing, description, and availability, including presentations
➢ Responsible of conflict resolution with clients/partners, communications, counseling, reporting to Directors and responding to complaints
➢ Management of reservation forms and sales contracts
➢ Updating and maintaining the CRM database
➢ Coordinating with finance department on payments and updates on the database
➢ Auditing and managing the update of office transactions to include listings and sales
➢ Tracking and reporting on investor’s responses and communications
➢ Coordinating with document controller all documentation relative to clients and projects
➢ Sending monthly project updates to existing clients
➢ To determine data requirements and provide direction to a centralized function within the sales team environment
➢ Coordinating all requirements for company events
➢ Supporting sales team in the implementation of business marketing strategies for clients
➢ Source investment properties and brokerage investors by searching local and international data bases

Al Ahli Holding
Dubai, United Arab Emirates
Al Ahli Holding Group is a dynamic group of companies with a diverse portfolio of activities ranging from real estate to turnkey construction, engineering products and factories, shopping malls and retail, cement and printing, plastic manufacturing and logistics, mining and fuel trading, and strategic and innovative developments – a total of 30 dynamic and successful businesses.

Project Coordinator-Dubai Outlet Mall
An expert project coordinator, with immerse experience and good knowledge of business requirements and project handling, providing administrative assistance & responsible to ensure smooth communication between the project team (master planners, architects, interior designers, site engineers, leasing agents, government entities, suppliers, advertising agencies, international associates, tenants, etc.); as well as coordinating with all the departments in carrying out the project in the required time.

RESPONSIBILITIES
• Responsible for directing, organizing and controlling project activities, under the direction of the CEO & Project Director.
• Attending meetings and assisting with determination of project requirements
• Chair site meetings and distribute minutes to all project team member and official entities (Dubai Holding)
• Track the progress and quality of work being performed by the project team
• Communicate relevant project information to the team
• Coordinating with leasing and property management department in regards to gathering information related to vacancies, contracts, payments, leasing and rental trends and supporting the department in achieving business objectives
• Coordinating meetings & conferences, materials, etc.
• Assisting, answering and coordinating queries of the project, tenants, suppliers, etc.
• Assisting in the review of contractor’s quotations to ensure that fair and reasonable pricing
• Receiving correspondence and follow up for necessary action
• Reviewing and verifying accuracy and consistency on confidential information such as manuals, contracts & payments
• Keeping Directors and Team members informed about the project status and issues that may have impact

Marketing Activities
• Involved as team member in branding building activities for the project and their communication requirements
• Preparation and coordination of international exhibits, including stands design, marketing material, logistics, payments, contracts, registration, documentation, and representing the company on these exhibitions.
• Preparation of marketing research studies relative to the project.
• Planning & developing strategies for project alliances, advertising and public relations
• Planning advertising for magazines, outdoor, flyers, corporate brochures, stationary, and coordinating with designers and printing press companies
• Involved in project’s web site design
• Planning project launch activities with private and government entities

• To develop and maintain effective relationships with media, coordinating press releases to assist improving awareness of the project
• Coordinating with international associates branding for press conferences

Special Projects Coordinator -Al Ahli Holding
RESPONSIBILITIES
• Ensure successful implementation of all project activities through creation and management of project work plans that adhere to project standards.
• Working with internal and external parties to organize new projects
• Organizing project’s presentations for international delegations/ visitors
• Coordinating different activities and proving local assistance to international representatives of the company.
• Involve in marketing activities for project’s announcements/partnerships such as Nickelodeon, Marvel Entertainment, etc.

Centro America and Caribbean Islands Chamber of Commerce Bogota, Colombia
Marketing Assistant
Responsible of providing businesses with support and advisory services for their international trade activities and relations between Colombian the Caribbean Islands in order to improve the international commence.


EDUCATION
Bachelor of Business Administration
Javeriana University, 2001 Bogota, Colombia

University of Miami, Jan- Dec 1994 IEP- International English Program English as second language

Skills
Proficient in Microsoft Word, Excel, PowerPoint, Mac, PC, Outlook, Google Docs

English and Spanish